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When Did Rolex Become A Luxury Brand? Or Has It Always Been One?

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, When Did Rolex Become A Luxury Brand? Or Has It Always Been One?

During our editorial meetings at Fratello, we often find ourselves discussing how Rolex changed over the decades. We seem to agree that the vibe surrounding the brand is not quite the same as it once was. And so finally, RJ asked me to write down some musings about the subject. Not data-backed empirical analysis, but […]

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